THE ASK
The Skinny Mix team was mid rebrand. The internal creative team was hard at work rebranding bottles and developing a toolkit. However, there was a simultaneous need for a Q1 brand campaign that would bridge the old and new look, create awareness and drive sales. Altura was brought on to concept, execute and edit the campaign.

THE ALTURA VALUE: The show must go on
Altura concepted, art directed a video shoot, and edited an entire Marketing Campaign in 4 weeks, resulting in a campaign across CTV, paid social and display. We drove traffic to their website in a tentpole season, and ensured the internal team could remain focused on the larger rebrand task at hand/

THE RESULT
Allowed the internal Skinny Mixes creative team to remain focused on rebrand while Altura took ALL overflow projects.