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Friendly Grains Minis Packaging Design
Project type
Packaging Design | Brand Strategy | Content Creation | MarCom Support | Social
THE ASK:
Take the Friendly Grains brand assets and expand the Crunchy Rollers product line to a new product - Crunchy Rollers Minis!
THE ALTURA VALUE:
Be a true steward of the brand.
Because of Altura’s 5+ years relationship with the Friendly Grains brand, we have in-depth brand knowledge and a thorough understanding of all working assets. Perhaps more interesting, the Altura team is so ingrained in the Friendly Grains business, we understood how this innovation would expand and grow the portfolio, how it needed to play alongside the original product line, and how we might appeal to both retail buyers and final shoppers.
THE RESULT:
A well-designed brand extension done in record speed so the client could shop the product to potential customers, distributors and retailers.
