THE ASK: Content Creation
El Yucateco habanero hot sauce is a true “if you know you know” brand. Chances are you’ve seen it at your favorite taco joint, or in your favorite grocery store. But for such a wellloved brand, their awareness and brand recognition was fairly low. The in-house team was creating fantastic organic content, but they wanted something a bit more polished for paid assets.

THE ALTURA VALUE: Spice Up the Branded Content
Altura was tapped to concept, art direct, produce and edit a CTV spot that would showcase the brand’s versatility and variety, and inspire usage. And we dove right in; first conducting a round of professional taste tests to brainstorm recipes (you’re missing out if you haven’t tried El Yucateco on Mac & Cheese). In three weeks, we had concepted, produced, shot, and edited a spot that the internal team would use across media!

THE RESULT:
A well-designed brand extension done in record speed so the client could shop the product to potential customers, distributors and retailers.