THE ASK:
Altura had an existing relationship with a VC who had just acquired a vested interest in a new bottled water company targeted at Gen Z, aptly named GenZ.
We were asked to efficiently and effectively create marketing materials inclusive of tradeshow, sales support, social media, paid ads all while building a brand along our VC partners.

THE ALTURA VALUE: Do it All
A longterm friendship with VC founders ensured a bit of shorthand that facilitated quick conversations, easy communication and implicit trust. We were able to very quickly turn out a massive amount of assets without much red tape or endless rounds of revisions. The clients trusted Altura to deliver, and Altura trusted our client partners to craft well thought out briefs and execute flawlessly.

THE RESULT:
From grotto set design to photography and organic social. From trade show booths to truck wraps and billboards. We created a lot of breakthrough content for the groundbreaking brand, GenZ. Helping the brand define its space in a world of boring water was anything but!