THE ASK:
Our friends at Garrett Popcorn (a Chicago staple!) had recently expanded into the ready-to-eat retail snack space. To promote the fact that now all of America could shop for fresh Garrett Popcorn, they had a large upcoming media plan…but no assets to use.

THE ALTURA VALUE:
A catalog of assets to “Beautiful Mind”
We had to think big-picture and in-the-weeds all at once. We were committed to delivering a modular toolkit of studio assets that could be leveraged to tell different stories such as taste appeal, ingredient stories, and usage occasions. And to showcase the effectiveness of our toolkit, we were to deliver some CTV-ready assets that told the whole Garrett Popcorn story.

THE RESULT:
Over 2 VERY productive days, we were able to capture amazing content that can be edited and re-edited for various platforms, consumer touch points, and to fit different strategic needs. We also got to "taste test" a lot of popcorn. What? It's quality control!”