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Ava Organics Branding, Packaging & Content Creation
Services Provided
Brand strategy * Packaging * National campaign * Organic social * Paid social * In-store display * Out-of-home * Sales support * Tradeshow
THE ASK:
Help build a brand that breaks through the cluttered green space of organic, BFY snacks.
THE ALTURA VALUE:
Add tropical flair to the category
Before designing a single element, Altura first started with an in depth category audit - what did the organic specialty snack aisle look like? Where was the design white space? Greens and muted earth tones overtook the aisle. So we knew the packaging - and by extension the brand’s assets - needed to be a bright ray of flavor in a bland snack sea. We pulled from tropical and exotic flavor inspiration, and grounded it with simple iconography and mouth watering ingredient flavor cues.
The result was a toolkit of gradients, icons, language, and a design style for Ava to pull from for additional brand assets and social channels!
THE RESULT:
An evergrowing and evolving brand with skyrocketing popularity that’s grown over the past 4 years with new flavor extensions and packaging sizes for club retailers.
