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Altura Design Crafts Luxurious New Packaging For Frango® Chocolate
Services Provided
Branding, Packaging Design, Brand Strategy, Brand Style Guide
THE ASK:
How do you update a 100+ year old brand, remind lapsed local fans of its origin and history, appeal to new consumers nationally, and modernize language around usage occasion? Easy. A lot of research, strategic design, and passion.
THE ALTURA VALUE:
Reinvent a beloved historical brand
Now that Frango Chocolate is once again family-owned (by Chicago’s Garrett Brands, which also owns Garrett Popcorn Shops®), they wanted to remind consumers of the brand’s origin as a specialty gift, and widen its appeal as a simple, everyday luxury.
With a custom marble design, embossed gold seal and category flavor-cue colors all grounded by the brand’s historic dark green, the box honors the brand’s heritage and marries it with a modern feel – standing out from the likes of Godiva and Lindt.
THE RESULT:
A beautifully reinvigorated brand, fresh brand packaging, and internal excitement. Oh, we also won two regional 2023-2024 ADDYs for our work.
