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A-GAME Beverages Branding & Packaging
Services Provided
Brand Strategy * Packaging * Branding * Marketing * Paid Social
* In-Store Display * Out-Of-Home * Sales Support * Shopper Marketing
THE ASK:
The Altura team was tapped to redesign packaging and create a toolkit of content and assets for the national brand launch. And because of retailer buyer excitement, the new bottle had to be on-shelf in 3 months.
THE ALTURA VALUE:
Launch a celeb-backed brand in record time
When sports legends like Bo Jackson and Johnny Damon team up with beverage industry all-stars, you get A-GAME, the ultimate in hydration. You also get extreme sell-in power and buyer interest.
The Altura team strategically designed breakthrough packaging that would stand out on the shelf, while still holding true to category standards. From the easy-to-understand benefit callouts to eye-catching and flavor-forward bright gradients, these bottles were a huge win with A-GAME as well as beverage buyers.
THE RESULT:
Launch creative consisted of traditional digital, paid social and OOH, and all leveraged the foundational tool kit elements. Flavor-specific gradients and engaging product photography paired with strong copy ensured A-GAME launched with a win.
