THE ASK:
By the time our 2023 Q4 content shoot rolled around, we had been using the same photography assets since 2020. Packaging had changed, flavors had cycled in, and we were worried about ware-out and license expiration. So Alura was tapped to bring the THREE Chef Bobo brands (Ava Organics Coconut Crispy Rollers, Friendly FGrains Crunchy Rollers and Wowza Crunchy Rice Crisps) Bring the Friendly Grains Brand to Life with a lifestyle content shoot. We had 1 day and a limited budget to make this happen.

THE ALTURA VALUE:
Be behind - and in-front of - the camera.
Because of the huge need, and tremendous business opportunity, Altura broke one of our rules and stepped in front of the camera. We used friends and family talent (including the founder’s family), one of our team members’ homes, and our own wardrobe. We worked with a long-time photography partner and created 100+ still and video assets in a single day.

THE RESULT:
A mega shoot day packed full. But don’t ask us to get in front of the camera again. That might be a one-and-done for our friends and family!