THE ASK:
After a 5-year relationship with the Chef Bobo family of brands, it was time to turn our eye to corporate branding for parent brand Chef Bobo.

THE ALTURA VALUE: Show the parent company some love
Having a 5+ year relationship with the founder of Chef Bobo meant we both understood his likes and dislikes and the standards were unbelievably high. We’d be fibbing if we said this was a quick turn. In reality, this project lasts months and dozens of rounds of revisions. We understand the branding of a well-loved brand isn’t easy. We’re also quite stubborn and wouldn’t give up.

THE RESULT:
Approximately 13 months after the start of the project, we have a new Chef Bobo brand complete with a beautiful tradeshow booth, website and a logo the founder loves so much he immediately ordered brand polo shirts. If that’s not a sign of approval, we don’t know what is.