Ray-Ban Wayfarer Sunglasses
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Sunglasses manufactured by Ray-Ban since 1952, Ray-Ban Wayfarer were designed by optical designer Raymond Stegeman, who procured dozens of patents for Bausch and Lomb, Ray-Ban's parent company. Pronounced "way-fair-er", Ray-Ban Wayfarer were a revolutionary break from the metal eyewear of the past.
Ray-Ban Wayfarer Sunglasses were designed using new plastic molding technology. Ray-Ban Wayfarer Sunglasses marked the beginning of the era of plastic eyewear. These sunglasses became very popular in the 1950s and 1960s, especially after they were worn by Audrey Hepburn in the 1961 movie Breakfast at Tiffany's.
Ray-Ban Wayfarers were originally marketed as sunglasses for pilots, but very quickly these sunglasses became popularity among Hollywood celebrities. Kim Novak wore Wayfarers on the French Riviera in 1954, and Audrey Hepburn's wore tortoise shell Wayfarers sunglasses in the 1961 movie Breakfast at Tiffany's. Marilyn Monroe made Wayfarers into a "cult object," wore them in several movies.
During the 1950s and 1960s, celebrities including John Lennon, Bob Dylan, James Dean, John F. Kennedy, Roy Orbison, and Andy Warhol greatly popularized Ray-Ban Wayfarer Sunglasses. Wayfarers rose to popularity among musicians, including Madonna in her music videos Lucky Star and Borderline, Johnny Marr, Blondie's Debbie Harry, Elvis Costello, Morrissey, members of U2, and among other celebrities such as Jack Nicholson and even Anna Wintour.
The sunglasses had faded from the limelight by the 1970s, but they made come back in 1980s. In the 1990s, the popularity of Ray-Ban Wayfarers faded again, but since the mid-2000s, the sunglasses have been enjoying a revival. Wayfarers are sometimes cited as the best-selling design of sunglasses in history.
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